We are EFFBOY—a media and entertainment content platform dedicated to inspiring young women to live an informed & well-rounded life. EFFBOY aims to create an experience that encourages ladies to be good to themselves. And being a direct-to-consumer brand, we inject our philosophy and personality throughout the customer journey.

We take every chance to show women we’re on their side. We decreased this for ourselves and for our audience. As a woman, you have to have so much boss in you, and so much determination, and so much willpower, and so much confidence that you really don’t give a shit about what anybody else thinks.

We have arrogance. Walk-with-your-head-up, shoulders back type shit. We work with creators to uncover issues and stories that matter through the lens of authenticity, inclusivity, and conversation. An audience-first, personalized approach allows us to speak to the many or the few.